FIFA's four-year deal with Stats Perform (including Opta) expands official betting data and livestream rights through 2029, opening thousands of member-association matches to licensed sportsbooks. Punters should expect more in-play markets, richer player-stat-driven lines and faster odds shifts — favoring sharp live bettors and data-focused models while increasing the importance of disciplined bankroll management during streaming-led betting surges.
FIFA forges deeper commercial ties with betting industry through Stats Perform deal
FIFA has sealed a four-year agreement with data provider Stats Perform that gives licensed operators access to official betting data and livestreams for most FIFA competitions through 2029. The pact brings Opta’s detailed player and match statistics directly into the gambling supply chain and grants exclusive betting rights for thousands of matches across FIFA Member Association competitions.
Deal details: data, livestreams and exclusive rights
Stats Perform will distribute official FIFA betting data to licensed sports betting operators for modeling, trading, settlement and in-play front-end use. Opta’s feeds will supply official player statistics, insights, live scores and match trackers. The arrangement also opens the door for some gambling operators to livestream matches, broadening the volume of fixtures available for real-time wagering.
What this means for bettors and bookmakers
Expect an expansion of in-play markets powered by richer, officially sourced data. Odds will react faster to live events as bookmakers integrate Opta metrics into automated pricing models. That evolution favors bettors who specialize in live, data-driven strategies and penalizes casual punters who chase volatile lines. Bookmakers may offer more niche markets based on player-level metrics, increasing opportunities but also heightening variance and the need for strict bankroll control.
Integrity, regulation and potential risks
The move deepens FIFA’s commercial relationship with the gambling sector even as its code of ethics forbids players, officials and agents from betting on football. That contrast raises fresh integrity questions and underscores the need for robust safeguards, transparent data controls and tight licensing checks to prevent misuse of official feeds.
World Cup context and calendar impact
The agreement comes ahead of a 48-team men’s World Cup beginning June 11 in Mexico City and running through July 19 across the United States, Canada and Mexico. With 104 matches on the global stage, the tournament will be a major testbed for how official data and expanded livestream access reshape global in-play markets and betting volume.
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