Juventus are pushing to sign right wing-back Brooke Norton-Cuffy from Genoa, but a 20% sell-on clause to Arsenal keeps Genoa’s asking price near €25m. Betting impact: odds for a permanent January deal shorten only slightly; punters might favour markets for a loan move, and adjust player-prop bets for right-back minutes and assists if Juventus secure him.
Juventus intensify pursuit of Brooke Norton-Cuffy amid sell-on clause hurdle
Juventus resumed talks with Genoa over the signing of right wing-back Brooke Norton-Cuffy as the January window closes. Discussions continue, but Genoa’s valuation remains high, largely because Arsenal hold a 20% sell-on clause on the English defender.
Transfer fee and sell-on clause driving price
Genoa’s asking price is reported to be around €25m. The sell-on clause complicates negotiations by inflating the effective cost for any buying club, making Juventus cautious about committing to a large upfront fee this month.
Loan solution with Champions League obligation
Juventus are prepared to structure the deal as a loan with a conditional obligation to buy, triggered only if the club qualifies for the Champions League. That framework fits Juventus’ immediate budget constraints while leaving a pathway to a permanent transfer next summer.
Squad impact and tactical fit
Norton-Cuffy would provide competition and depth at right wing-back, giving coach Luciano Spalletti another attacking defensive option. His arrival could affect minutes and attacking stats for current starters on the right, with potential implications for player-prop markets (assists, crosses, minutes played).
Club recruitment: multiple fronts
Juventus are exploring reinforcements in multiple areas, reportedly targeting a new centre-forward — with Randal Kolo Muani linked as a top target — alongside the search for a right wing-back. The club’s recruitment push reflects a push to strengthen both the attack and wide defensive positions before the January deadline.
What this means for bettors
Short-term betting markets should reflect uncertainty: a permanent transfer this month is less likely, so markets for a loan move or for Juventus signing any defender in January may offer better value. If the transfer looks likely, expect player-prop lines for the right-back positions to move as competition for minutes intensifies.
Player ratings: Monaco 0-0 Juventus – Perin the best of the bunch
According to Tuttosport, Juventus continued talks for Brooke Norton-Cuffy on Wednesday, but the Grifone’s asking price remains close to €25m as Arsenal have a 20% sell-on clause on the English def...
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