Projected $1.76 billion in U.S. sportsbook wagers on Super Bowl LX — a record 27% increase — suggests tighter lines and heavier market moves; large early underdog tickets could shift prices, so punters may prefer shopping lines, timing bets, or targeting props to find value.
Super Bowl Betting Poised for Record Handle, AGA Projects
The American Gaming Association estimates U.S. legal sportsbooks will take about $1.76 billion in Super Bowl LX wagers, roughly a 27% year-over-year increase. That total reflects NFL bets placed with regulated operators across 39 states and the District of Columbia and is based on publicly reported state gaming data.
Industry Estimates Vary
Other industry estimates are close but not identical, and some analysts argue betting could dip slightly year-over-year — roughly around 2% — citing fewer headline storylines and growing activity in alternative markets that siphon volume from traditional sportsbooks.
Prediction Markets Gain Traction
Federally regulated prediction markets have risen in prominence, allowing customers to trade yes/no outcomes like financial contracts. One leading prediction market recorded more than $79 million traded on the AFC Championship outcome recently, illustrating how some bettors are shifting capital away from conventional books.
State-by-State Trends and Large Wagers
New York, the U.S.’s largest betting market, posted a record $26.3 billion in wagers in 2025, up nearly 15% from 2024, and newly launched markets such as Missouri will add handle for this Super Bowl. Several large single-game wagers have already been reported, including multi-million-dollar tickets placed on the underdog, and sportsbooks listed the Seattle Seahawks about 4.5 points favorites at one major operator.
What Bettors Should Consider
Higher overall handle typically produces sharper lines and less obvious edges for casual bettors.
Large early bets on underdogs can move prices and create value in alternatives: look to shop the best odds, use smaller stakes on market-moving public plays, and consider player and team props or prediction-market contracts as ways to diversify exposure and exploit inefficiencies.
Patriots' Drake Maye Confident in Availability for Super Bowl LX
Approximately $1.76 billion is expected to be bet on Super Bowl LX with U.S. sportsbooks, a nearly 27% year-over-year increase, according to the AGA.
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